I stayed here just before peak time in mid-December. I was a little worried based on what Lonely Planet (LP) was saying that: (1) this place is always packed and (2) that this is THE place to stay in Tulum. LP was right on the first one but not necessarily on the second point. All of the beachfront of Tulum is lined with cabana places that are generally filled to occupancy during peak season. I walked most of the beach and there are other cheaper places to stay if you don't get Zazil. While at the front desk paying my bill, I saw countless backpackers turned away because Zazil was full and they all seemed like they were going to have a nervous breakdown. Don't worry, there are other places to stay at.
Don't bother trying to contact them or make a reservation over the internet. They won't have any of it. It seems just because LP dropped their name into the book, they'll have years of full occupancy. Everyone, and I mean everyone, at Zazil was carrying around an LP book.
Zazil is everything it is built up to be and more. The beach is amazing and the location is envied. The bar does get a little loud at night so if you get stuck in a cabana near the bar, just try to ask for a different place each night.
So best advice: stop here first. They'll probably tell you they are full. Don't panic simply walk 100 yards down to the next cheap place and see if they have some cabanas. If all else fails, there is a hostel (Mayan Hostel Tulum) on the road between Tulum city and Tulum beach that takes reservations over Hostelworld. Also, there are plenty of places to stay in Tulum town.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Would I recommend this hotel to my best friend?
most likely
I recommend this hotel for:
Young singles, A romantic getaway, Girlfriend getaway, Families with teenagers, Tourists
I do not recommend this hotel for:
An amazing honeymoon, People with disabilities, Older travelers, Great pool scene, Pet owners, Families with young children
I selected this hotel as a top choice for:
Beach / Sun